![]() Picks on the list range from affordable stocking stuffers to sought-after finds from brands like Pokémon, Lego, Barbie, L.O.L. The hottest and most popular items are then broken down into three lists: Hot 20, 12 Under $20 and STEM 10. ![]() They also make sure the list feels balanced across price points and interests. When analyzing toys for the list, the team reviews them based on five different criteria points - skill building, play value (how much playtime kids can get out of a toy when compared to its cost), originality, product integrity ("does the toy do what it's supposed to do, what kids expect it to do?") and, finally, fun factor. To create the list each year, The Toy Insider team starts testing the toys in October of the year prior - and they try out thousands before narrowing it down to the final ones. In her product lineup are mini collectables, coloring books, and other interactive options that suit a variety of age groups.īest holiday toys seen on TODAY | More toys seen on TODAY | Previously seen on TODAY | Hot 20 | 12 Under $20 | STEM 10 ![]() And that’s why every year, plenty of gift-givers turn to The Toy Insider’s annual toy lists to help guide their decision.įor those who are looking to get that tough job over with as early as possible this year, we have some exciting news: Laurie Schacht, President and Chief Toy Officer at the Toy Insider, stopped by TODAY to share some of the best last-minute holiday toys to shop now. Now that the holiday season has rolled around, both parents and kids have one main thing on their minds: T oys!īut while kids spend most of that time excitedly counting down the days until they get to open their presents, parents have the tough job of finding the toys that they’ll actually love.
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